Your Numbers Should Work for You — Not Against You
At Kafie Consulting, we work with businesses that are growing—but often feel a bit lost in the numbers. Sound familiar?
You’re bringing in revenue, maybe even crossing the 1M or 5M mark. But suddenly, operations are messier, your gut-feel decisions no longer cut it, and financial clarity is… nowhere to be found. You want to scale profitably, but also know you need to protect cash, optimize your processes, and find a clear direction in times of uncertainty.
That’s where we come in—with financial insight that becomes your north star.
This guide is a starting point for that journey.
About the Author: Leyla Kafie, CPA, Founder & Fractional CFO, Kafie Consulting
Leyla Kafie, CPA, has over 17 years of experience in finance, accounting, and operational strategy. Leyla Kafie brings both depth and practicality to every engagement. As a Certified Public Accountant (CPA) and former EY leader, she has worked with companies in over 100 countries—ranging from fast-growing startups to Fortune 50 multinationals. Before founding Kafie Consulting, Leyla spent more than a decade at EY, where she specialized in designing and transforming financial processes, international reporting, and compliance programs for some of the most recognizable brands in the world. Her career spans industries like tech, energy, manufacturing, retail, and financial services. Today, Leyla leads a bilingual, cross-border team at Kafie Consulting focused on helping small and medium-sized businesses scale profitably and sustainably through Fractional CFO services and strategic operational support. She’s also passionate about mentorship, community leadership, and empowering women and historically disadvantaged professionals. When she’s not analyzing financials or helping businesses grow sustainably, Leyla gives back through various leadership and volunteering roles in her community—including previously serving as assistant treasurer at her church and on multiple national inclusion committees and organizations.
Financial clarity is more than a spreadsheet. It’s your strategy—and our team at Kafie Consulting is here to help you find it.
This isn’t just a read-and-forget kind of resource. It’s a hands-on guide designed to help you get financially fit, build confidence in your numbers, and make better business decisions—no matter what the market is doing.
Each chapter builds on the last, walking you through the fundamentals of financial clarity and structure in the same order we use for our own company and with our clients at Kafie Consulting. Here’s how to get the most out of it:
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Start with Financial Fitness (Chapter 1)
Get clear on what “financially fit” actually means for your business today. This section sets the foundation for everything that follows. -
Spot Your Blind Spots (Chapter 2)
Learn to identify early cash flow red flags before they become problems. You’ll get practical tools and simple fixes to improve liquidity immediately. -
Focus on What Matters (Chapter 3)
Instead of drowning in data, zero in on the key financial metrics that actually drive decisions—and learn how to choose the right ones for your business. -
Know When to Get Help (Chapter 4)
Understand what a Fractional CFO does, and whether now is the time to bring one into your business for clarity and direction. -
Build Structure That Supports Growth (Chapter 5)
This chapter helps you streamline your systems, align your operations with your financial goals, and make confident decisions about when to scale (and when to pause).
Want to go deeper? We’ve included quick-check assessments at the end of each section so you can evaluate your business as you go. They’re short, practical, and perfect for team discussions or your next leadership meeting.
Prefer to talk it through? If you’re reading this and realizing, “We need structure, but I’m not sure where to start,” we’re here for that. Schedule a free strategy call with us anytime.
